Brand Story

Source of energy

Rompetrol is the source of energy, the trustworthy partner, committed to quality and innovation. It is a path breaker in its field being the first Romanian brand to expand internationally, but our success is based on more than 4 decades of expertise in the oil industry.

Rompetrol operates different businesses in 11 countries, on 2 continents becoming an important voice in the region, a real energy bridge between Europe and Asia.The group's almost 6,000 employees cover several business lines ranging from refining and petrochemicals, crude oil transportation and well services, to fuel distribution stations in several Black Sea countries.

It’s oil time

In the 80s Rompetrol communicated the slogan “It’s oil time”, “hard to beat”, and “We connect you to the oil oasis”, announcing the destiny of a powerful company, which experienced numerous challenges. From social and political changes, war and economic crises, Rompetrol has remained a strong Romanian originated brand. Although Rompetrol acted since the beginning within the geographical borders of Romania, it has been "the international operator of the Romanian oil industry" offering services in the areas of oil extraction to countries such as: Iran, Iraq, Sudan, Libya, Saudi Arabia.

The first Rompetrol logos

Rompetrol logos were drawn by one of the company' s geologists at the time, on a graph paper, with no graphic elements, just the name - "Rompetrol". After the privatization of the state-owned company in 1998 - 2000, Rompetrol has diversified its business and expanded by acquiring the Petromidia and Vega refineries. The Refineries also brought the first graphic element to Rompetrol’ s logo, inspired by 3 energy pipes, in yellow and black. In 2003 the company started offering European standards quality fuel through a resilient national network, and that was the year when the final graphic element appeared - the iconic Rompetrol flower.

Energy for life

The communication platform, under the slogan "Energy for life" came with a modern and memorable approach to the Romanian market and achieved award-winning performances. 2005 -2006 are the years of innovation for Rompetrol. Efix, the fuel that protects the engine, Fill and Go, payment at the pump and hei, concept for shop and restaurant transformed Rompetrol in “the station of energy”, under the slogan “energy for life”.

The introduction of Expres stations

"Only Rompetrol fuels cars with personality", "The shortest way from idea to success" - was the campaign that marked the introduction of express stations by Rompetrol, mobile and self-service stations. An innovation for the Romanian market, the express stations educated the market regarding the direct payment via card, nonetheless the support of personnel is still needed nowadays.

Concert at injectors

In 2008-2009 Efix, the fuel brand under the umbrella of Rompetrol, stormed the Internet and the new digital marketing era in Romania, with the famous spot - "Concert at injectors". The entry of the KMG International investor into the life of the Rompetrol brand has brought him new capabilities and a complete activity in the oil & gas field, from the extraction of oil from Kazakhstan, transport, and refining at Petromidia, and its distribution at fuel stations. In 2012, Rompetrol communicated "Energy for Life - Rompetrol, quality controlled from well to tank" to show the complexity of operations behind the brand and it was the last campaign under this platform.

The rebranding process

The rebranding process Starting 2013 the Rompetrol brand has then entered into an extensive rebranding process. From the refreshment of the logo and visual identity elements with more energetic colors to the complete renovation of the distribution stations, with a new, minimalist, and warm design that highlights the hei brand as well as the new range of goods from shops and restaurants at Rompetrol stations. All details are carefully built based on the consumer's needs and habits, assuring all necessary goods and energy for the driver and for the car.

Nowadays

In 2018-2019 Rompetrol launched the most attractive loyalty program in the market, integrated in a mobile application for easy access and usage, rewarding customers for each acquisition.    

Today, Rompetrol is an energizing center that offers power and ambition to millions of customers who pay daily visits to its gas station.

Rompetrol Efix

Rompetrol Manifesto

Rompetrol Winter

More related info:

Sustainability

Environment

Rompetrol incorporates sustainability in every aspect of its activity.
We strive to improve the management of GHG emissions, reduce consumption of fresh water and minimize the waste produced.
Economic and social impact

Pandemic business measures

We truly believe that we will undergo this challenging context having the support of all our dedicated specialists and our long-term business partners.
What we do

Operations

From trading and supply chain to refining and petrochemicals, retail and industrial services, Rompetrol runs an end-to-end operational model that covers 11 countries on 2 continents.